Our story
Every Red Naomi! from Van den Ende Roses is grown for the best experience for the consumer. A red rose that truly comes alive: it opens fully and stays beautiful in the vase for up to 14 days or longer. Its velvety red colour, subtle fragrance and elegant bloom make it unique.
Every day of the year, we cut our roses fresh by hand. They are then selected and graded to a strict quality standard. Every day we grade to the same fixed values, using a 3D camera, after which our team checks them once more.
Roses are all about emotion. You can only convey a feeling with a rose that is perfect, which is why everything we do revolves around quality. We deliberately chose the Red Naomi!, one of the most highly regarded red roses in Europe. Our customers across Europe count on a high flower weight, an intense colour and consistent quality, week after week.
In our 3,000 m² processing hall, an automated line processes up to 15,000 roses per hour. The flowers are then kept refrigerated and transported under the right conditions to customers in the Netherlands and abroad. Any type of packaging is possible by arrangement.
It is not only the rose that is all about passion; so is growing it. All the more so because it is a crop that carries on seven days a week. Beyond the latest techniques, it is above all people who determine the quality of the flower. Van den Ende Roses has dedicated employees who never miss a detail. As a family business, we stay close to our people. We give them responsibility and recognise their strengths.
7.8 ha
Modern rose cultivation
15,000
Roses processed per hour
50%
Less CO₂ emissions in three years
Our roses
Every Red Naomi! from Van den Ende Roses is grown for the best experience for the consumer. A red rose that truly comes alive: it opens fully and stays beautiful in the vase for up to 14 days or longer. Its velvety red colour, subtle fragrance and elegant bloom make it unique.
Every day of the year, we cut our roses fresh by hand. They are then selected and graded to a strict quality standard. Every day we grade to the same fixed values, using a 3D camera, after which our team checks them once more.
