Close-up of a red Red Naomi! rose

Our blooming
collection

Red Naomi!

The queen of
red roses

Every Red Naomi! from Van den Ende Roses is grown for the best experience for the consumer. A red rose that truly comes alive: it opens fully and stays beautiful in the vase for up to 14 days or longer. Its velvety red colour, subtle fragrance and elegant bloom make it unique.

Every day of the year, we cut our roses fresh by hand. They are then selected and graded to a strict quality standard. Every day we grade to the same fixed values, using a 3D camera, after which our team checks them once more.

Red Naomi! roses in the Ende Romantic box

Collection

Ende Romantic

Ende Romantic is our exclusive top selection: the heaviest Red Naomi! roses, with extra-large buds, thick stems and a high petal count. Fixed grading values, every single day, ensure consistent top quality.

For wholesalers and florists who want to stand out with a rose of the very highest class. Carefully packed by hand and recognisable by its cardboard Romantic packaging.

  • Container number per length, Ende Romantic
    LengthContainer
    70 cm897
    60 cm896
  • 40 stems per container

Collection

Ende Legend & Ende Classic

Ende Legend and Ende Classic are our high-quality standard lines, from our 2025 and 2021 plantings. They are highly uniform roses with a bright colour, sturdy stems, well-filled buds and an excellent vase life.

For wholesalers and florists who want to count on the same high quality every day, including in larger volumes. Because more roses fit into each bucket, Legend and Classic are also a sustainable choice.

  • Container number per length, Ende Legend and Ende Classic
    LengthContainer
    80 cm997
    70 cm997
    60 cm896
    55 cm577
    50 cm577
  • 50 stems per container
Red Naomi! roses in the Ende Legend box
Red Naomi! roses in the Ende Classic box
Aerial view of the Van den Ende Rozen greenhouses in Monster

About us

A family business
with passion

For decades, we have proudly grown roses at our nursery in Monster. As a family business, we combine craftsmanship and personal commitment with a modern 7.8-hectare greenhouse and a team with an eye for detail.

Our strength lies in our complete specialisation in the Red Naomi! This large-flowered red rose is loved throughout Europe for its deep colour, full bloom and long vase life. Thanks to our many years of experience and our focus on a single variety, we guarantee consistent quality, reliable volumes and availability all year round.

More about us