Close-up of red Red Naomi! roses

Where quality
meets emotion

Grown with attention to every detail

View our roses
100% specialised in Red Naomi! Consistent top quality all year round Family business with a personal touch Every rose freshly harvested by hand Up to 14 days of vase life Sustainably grown with 50% less CO₂ emissions
Aerial view of the Van den Ende Rozen greenhouses in Monster

About us

A family business
with passion

For decades, we have proudly grown roses at our nursery in Monster. As a family business, we combine craftsmanship and personal commitment with a modern 7.8-hectare greenhouse and a team with an eye for detail.

Our strength lies in our complete specialisation in the Red Naomi! This large-flowered red rose is loved throughout Europe for its deep colour, full bloom and long vase life. Thanks to our many years of experience and our focus on a single variety, we guarantee consistent quality, reliable volumes and availability all year round.

More about us
  • 7.8 ha

    Modern rose cultivation

  • 15,000

    Roses processed per hour

  • 50%

    Less CO₂ emissions in three years

Satisfied trading partner

A reliable partner with a beautiful range of fresh roses of excellent quality.

The flowers are always carefully selected and meet our expectations. The pleasant cooperation and consistent quality make all the difference for us.

23 September 2026

Vase with Red Naomi! roses and dried flowers

Frequently asked questions

A bunch of answers

No, we supply our roses exclusively to business customers, such as flower wholesalers and exporters. As a private individual, you can buy our roses from florists and other retailers that sell them.

Want to enjoy your roses for as long as possible? Put them straight into a clean glass vase with fresh water and cut flower food. Cut the stems at an angle with a sharp knife and make sure no leaves hang in the water. Keep the roses in a cool, draught-free spot, out of direct sunlight and away from heating. Check the water level every day and top it up when needed. This keeps your roses fresh and beautiful for longer.

Only if you are a florist or event planner and need large quantities. To discuss the options, please call Tim: 06-13131696.