Sustainability
At Van den Ende Roses, sustainability is the foundation of our work, not an afterthought. In three years, we have halved our CO₂ emissions. And we are not stopping there: we keep investing in new ways to grow even more cleanly.
Since 2025, we have heated our greenhouse with geothermal energy, and we have installed solar panels on all our roofs. Our three double energy screens keep the heat in. Energy-efficient LED lighting keeps the roses growing well, even in the darker months. We keep a CHP unit on standby for when it is really needed.
Our plants receive CO₂ left over from industry in Rotterdam (OCAP). This turns a residual product into food for the rose.
Our roses receive water from our own basin, filled with collected rainwater. The water the plants do not absorb is collected, filtered and reused, together with the nutrients it contains. This way, virtually nothing is lost. We keep the crop healthy with biological crop protection.
In our greenhouse, we use UV light to combat fungi such as powdery mildew. The light does its work at night, while the plants are at rest, and slows the growth of fungi in a natural way. As a result, we need far fewer crop protection products. Good for the plant and for the environment.
Air handling units (AHUs) create an optimal climate in our greenhouse. They blow dry outside air evenly between the plants, so we can remove moisture without losing heat. This saves energy, keeps the crop healthy and gives every rose the same growing conditions.
We are certified under MPS-A and GAP. For us, sustainability is not a promise but a proven way of working.
7.8 ha
Modern rose cultivation
15,000
Roses processed per hour
50%
Less CO₂ emissions in three years
Our roses
Every Red Naomi! from Van den Ende Roses is grown for the best experience for the consumer. A red rose that truly comes alive: it opens fully and stays beautiful in the vase for up to 14 days or longer. Its velvety red colour, subtle fragrance and elegant bloom make it unique.
Every day of the year, we cut our roses fresh by hand. They are then selected and graded to a strict quality standard. Every day we grade to the same fixed values, using a 3D camera, after which our team checks them once more.
